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#A/B testing case studies @econsultancy

February 25, 2011 Leave a comment
Amplify’d from econsultancy.com

A/B testing: five informative case studies

A/B testing is an incredibly useful tool for designers, developers,
managers and executives. Sadly, despite the benefits, it’s often
underused.

The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including
conversions and sales, as evidenced in the following five case studies.

Read more at econsultancy.com

 

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