A decade later, Google adds AdWords phone support
ly one of the most important advertising
platforms in history. It has given advertisers of all
Google AdWords is arguably one of the most important advertising
platforms in history. It has given advertisers of all shapes and sizes
the ability to reach a global audience in a highly-targeted fashion on
almost any budget, and in an accountable fashion.
So it’s no surprise that advertisers, ranging from the world’s largest
brands down to local mom-and-pop businesses, spend billions upon
billions of dollars every year buying AdWords ads. They do so despite
the fact that Google has never offered free, general phone support to
Yesterday, Google announced that this is changing. Have a question about AdWords, or your AdWords account? Just call 1-866-2Google, Monday through Friday from 9am to 8pm Eastern Time, and Google will actually take your call.
In short, AdWords is the engine that drives Google, enabling it to invest in everything from mobile to social. Yet there can be little doubt that Google has lost countless AdWords advertisers, particularly small businesses, because its customers can’t pick up the phone and ask for help when they need it.
The fact that Google hasn’t offered phone support for AdWords customers until now is truly quite remarkable. Last year, Google generated close to $30bn in revenue from advertising, the majority of it from these ads.
The timing of Google’s announcement is interesting. On Monday, Google co-founder Larry Page took over as the company’s CEO, and he reportedly hopes to lead Google to a prosperous future by helping it rediscover its startup roots.