Picplz founder and CEO Dalton Caldwell refers to the now-defunct Imeem, his first entrepreneurial go-round, as “fundamentally a playlist community, not exactly a music site.” The distinction is all the more clear Thursday with the addition of collections to Picplz — or user-generated playlists for photos.
Collections are as simple to build as they sound. Users need only tap to “Add to collection” via iPhone, Android or the web — no application update needed — to save a Picplz photo to a new or existing collection. Picplz users can create collections for any purpose and even add editors to help in the photo curation and collection process.
The collections feature could also be repurposed by brands, especially since they can be managed by a group of users.
In addition to collections, Picplz is also releasing a new version of its Android app Thursday — the iPhone version is pending approval by Apple — to implement borders (a.k.a. photo frames) in photo filters. Frames have been a highly requested feature for some time now, says Caldwell.
Altogether, these updates improve the overall Picplz experience and come just in time for the start of South by Southwest, where throngs of attendees will no doubt be hoping to snap, save and collect photo memories of the festival.