Posts Tagged ‘companies’

More Marketers move towards Social Media

March 13, 2011 Leave a comment
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More Marketers Move Toward Engagement on Social Media

Brands are moving from simply being present on social networks to taking a more active role on the sites

Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.

Twitter, specifically, saw major growth compared to 2010, as 77% of companies around the world have Twitter accounts, up from 65% last year.

PR firm Burson-Marsteller analyzed the social media presence of the Fortune Global 100 for its “Global Social Media Check-Up 2011” and found that 25% of companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs. Eighty-four percent are on at least one platform.

As companies get beyond the idea that they “just have to be on” social media platforms, they are becoming more active on these sites. According to Burson-Marsteller, 67% of companies using Twitter use the “@” convention to directly mention other users, while 57% use retweets to repost a fellow user’s comment, an increase compared to 2010.

Twitter Activity of Fortune Global 100 Companies that Use Twitter, by Region, Jan 2011 (% of respondents in each group)
Facebook Fan Page Activity of Fortune Global 100 Companies that Use Facebook, by Region, Jan 2011 (% of respondents in each group)

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#JPMorgan to Start Social Media Fund @nytimes

February 15, 2011 Leave a comment
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JPMorgan to Start Social Media Fund

Hoping to seize upon investor excitement over social networking companies like Facebook, JPMorgan Chase is planning to start a new fund to invest in an array of Internet and new media companies, people briefed on the matter told DealBook on Sunday.

February 13, 2011, 8:04 pm

The proposed fund, which will be run by JPMorgan’s asset-management unit, is seeking to raise between $500 million and $750 million from wealthy investors to put into privately held technology companies like Twitter and Groupon, these people said.

The idea is to place bets on companies with established business models and steady revenue before they go public in widely anticipated stock sales.

Several popular social media companies, including the professional social network LinkedIn and the Internet radio company Pandora, have already filed to go public. Those filings presage even more eagerly anticipated stock sales by Groupon and especially Facebook.