Home > Set of Blogs > Discussing Provenance Paradox with Rohit Deshpande of HBS

Discussing Provenance Paradox with Rohit Deshpande of HBS

How to Build a Brand Like Corona

Rohit Deshpande, Harvard Business School marketing professor, describes ways that emerging market companies can overcome consumer bias against their products. Read the full article here “Why You Aren’t Buying Venezuelan Chocolate” – http://t.co/JUir5b1

 

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